Oh la la, the French Riviera is sparkling — not with Oscar-winning auteurs, but with influencers in glitter gowns, selfie sticks, and captions like “Feeling cinematic ✨” (while possibly not knowing the difference between Tarantino and Targaryen).
From Instagram fashionistas to TikTok skinfluencers, Cannes 2025 has turned into a runway for Reels — and the cinephiles are not having it.
🎥 But First… Do They Even Watch the Films?
Let’s be real — when Kalki 2898 AD screened, most influencers were too busy queuing for the Meta-sponsored yacht party to care. Who needs Kurosawa when there’s contouring, right?
Sure, the content creators look fabulous in their feathered couture and blinding diamonds. But ask them about the Palme d’Or lineup, and they’ll blink like they’re in a Fenty Beauty ad.
One bold tweet said it best:
“If I see one more influencer post ‘Cannes goals’ without watching a single film, I swear I’ll stream Tarkovsky out of spite.”
💄The Red Carpet Takeover
Brands are shelling out six-figure deals to fly influencers into Cannes — not to watch films, but to pose in front of posters. Meanwhile, actual filmmakers? They’re somewhere in the background, probably wishing for subtitles… on people’s intentions.
Of course, the old-school celebs are quietly fuming. Word is, one Bollywood A-lister “refused to walk the red carpet behind an influencer who went viral for mispronouncing Scorsese.” Ouch.
👑 Fame vs Film
Is this the death of cinematic culture or just the evolution of it? Cannes has always been part fashion, part film. But now? It feels like a TikTok convention crashed a screening of The Godfather.
Still, in a world where engagement means everything, perhaps the real stars are no longer behind the camera — but in front of the ring light.
